Background
GeeBees is a newly established family-owned business run by a hippy-climber chemist and her brother, a bee-keeper in a blue collar. Rooted in sustainability and health, they developed their first product to address their shared problem of battered hands.
Problem
GeeBees faced a major challenge in expanding their distribution beyond a small circle of friends and family. They lacked visibility and a way to attract & sell to customers.
Background
GeeBees is a newly established family-owned business run by a hippy-climber chemist and her brother, a bee-keeper in a blue collar. Rooted in sustainability and health, they developed their first product to address their shared problem of battered hands.
Results
By the end of the project, GeeBees was ready to officially sell their first product. The brand had become cohesive and recognizable, with product packaging and a website tailored to their target audience.
